Sunday, March 29, 2009

Jack in the Box Ad's

Something that has continually kept up its originality and caught our attentions over the years are the Jack in the Box advertisements. They are so captivating and clever that it seems to woe us in every time we see one of them. They have got to the point where people will even mention a Jack in the Box advertisement to someone else in regards to how funny the commercial was and ask them if they have seen it. I think that Jack in the Box has a great market scheme going on and if they keep up the cleverness it will only keep attracting people for time to come, not to mention that they also have superb value menu.
The character "Jack" is known to all across the United States. He has been exposed as a piece of merchandise or through commercials. The commercials are what seem to prevail due to the sheer fact that Jack is always doing something different in each commercial. But in the end, the commercial somehow captivates us as an audience whether it be through laughter or just through its uniqueness. Even if you do not find the commercial funny, you will find yourself looking at it because of its uniqueness and individuality. Jack in the Box has a pretty good thing going on with these commercials and if they are able to preserve the originality of the ad, it will benefit their franchise for years to come.
Furthermore, Jack in the Box is everywhere. It is a national hit and people usually like to resort to Jack in the Box in times of urgency and quickness for food. Also some people are just plain out addicted to it. The value menu is phenominal and nearly perfect. It literelly has any kind of food for 99 cents. The two tacos for 99 cents are most definitely the largest hit on the value menu. It is almost a steal because if you buy 2 dollars worth of tacos you are bound to be full. Genius marketing on their part. The value menu also makes perfect for those hungry and lurking drunks at 2 or 3 in the morning. These people have the drunk munchies and order up a storm. Most Jack in the Box's are open 24 hours too which puts them ahead of the game. I know that I, almost 100 percent of the time , only order off the value menu. The value menu is also economy friendly because of its affordability. A combination of all these things make Jack in the Box superior to most fast food places.
If you look at what Jack in the Box has done, you can see how much they are dominating in all these different aspects. Over the years Jack in the Box has only become more well known and I think that the path that they are headed on will only continue to gain them recognition for time to come. Remember next time you are watching television, look out for one of those Jack in the Box commercials and see what they do that is so captivating.

1 comment:

  1. I totally agree that the Jack in the Box commercials are so unique that people cannot wait to tell their friends about them, but how about the fact that the commercials are extremely influential that they make people as a source of advertisement. Just think about it. One person sees a commercial and then tells their friends and those friends tell their friends and so on. It just keeps going and going like the energizer battery commercial. The people that work on the advisements for Jack in the Box are very smart because they make it humorous and easy to bring up in conversation, which is the key to spread the name Jack in the Box.

    -Vincent Luong

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